Effective: 2026-05-26 · Last updated: 2026-05-26
Terms of Service
Plain-English summary
These Terms govern how you use our website and the property-management services we provide. Use of the website is free. Active property management requires a separate signed Owner Services Agreement that controls that relationship. Pricing for management is a flat 10% of net booking revenue with no other fees. Disputes between us go to binding arbitration in Virginia, not court — and you waive class actions. Read the full Terms below before using the site or hiring us.
1. Acceptance of Terms
These Terms of Service (the "Terms") form a legal agreement between you ("you", "your", or "User") and Keytostay LLC, a Virginia limited liability company ("Keytostay," "we," "us," or "our"). The Terms govern your access to and use of (i) the website located at keytostay.com and any subdomains (collectively the "Site"), (ii) any tools, calculators, forms, or interactive features made available through the Site (the "Tools"), and (iii) any communications, marketing, or pre-engagement services we provide to you before you sign an Owner Services Agreement (collectively with the Site and Tools, the "Services").
By accessing or using the Services, you represent that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, which is incorporated by reference. If you do not agree, do not use the Services.
2. Eligibility
You may use the Services only if you are (a) at least eighteen (18) years old, (b) able to enter into a binding contract under the laws of your jurisdiction, and (c) not barred from receiving services under applicable U.S. law (including export-control and sanctions law). If you use the Services on behalf of a business or other entity, you represent that you are authorized to bind that entity to these Terms.
3. Services Described
Keytostay provides marketing-stage information about, and ultimately performs, full-service short-term rental ("STR") property management for property owners across the United States. The website-facing portion of the Services is informational and includes (without limitation):
- Descriptive content about our service bundle, pricing, and process.
- The revenue calculator and similar projection Tools.
- Lead-capture and inquiry forms.
- Owner-facing case studies and educational content.
- Phone-based and email-based pre-engagement support.
The website and pre-engagement Services are not a property-management relationship. We become your property manager only after you sign the separate Owner Services Agreement described in Section 5.
4. Account-Holder Responsibilities
If you create an account, request a quote, or otherwise submit personal information through the Services, you agree to: (i) provide accurate, current, and complete information; (ii) maintain the security of any credentials we issue; (iii) notify us promptly of any unauthorized use of your account; and (iv) take responsibility for all activity that occurs under your account. We reserve the right to suspend or terminate access if we reasonably believe these obligations have been breached.
5. Owner Services Agreement
Active property-management services are governed by a separate written contract between you and Keytostay (the "Owner Services Agreement") which we provide for your review and signature before we begin managing your property. The Owner Services Agreement contains the full terms governing that relationship, including but not limited to scope of services, fees, term and termination, performance standards, insurance obligations, indemnification, and the parties' respective representations. In the event of any conflict between these Terms and the Owner Services Agreement with respect to property-management services, the Owner Services Agreement controls.
6. Pricing and Fees
Use of the Site and Tools is free of charge. The pricing for property-management services is described in the Owner Services Agreement and on the Site as a flat ten percent (10%) of net booking revenue, with no additional management, setup, listing, marketing, platform, or service fees imposed by Keytostay. "Net booking revenue" means gross booking revenue from a guest's stay, minus (i) third-party booking-platform service fees (such as Airbnb or Vrbo service fees) and (ii) lodging taxes that pass through to the relevant taxing authority. Pass-through costs (e.g., cleaning fees billed to the guest at the cleaner's exact charge, vendor repairs, supplies) are not part of our fee.
We may change our published pricing for new owners at our discretion. Any change in pricing for an existing owner under an Owner Services Agreement will be governed by the modification provisions of that Agreement.
7. Estimates, Projections, and Calculator Output
The revenue calculator, market-level statistics, owner-story figures, and any other revenue or occupancy projections made available through the Services are estimates, not guarantees. We compile these from public sources, industry reports, and our operating data, and we apply assumptions about property condition, market, and operating practices. Actual STR revenue varies materially based on factors specific to your property, your market, regulatory environment, seasonality, and operating decisions, many of which are outside our control. You should not rely on any projection as the sole basis for a decision to purchase, refinance, or operate a property.
8. User Content and Submissions
"User Content" means any information, content, text, images, or other materials you submit through the Services (for example, by filling out a form, requesting a callback, or messaging us). You retain ownership of your User Content. By submitting User Content, you grant Keytostay a worldwide, non-exclusive, royalty-free, sublicensable license to use, copy, process, store, and transmit that User Content as reasonably necessary to provide the Services and respond to your inquiry. You represent that you have all rights necessary to grant this license and that your User Content does not violate any law or any third party's rights.
9. Intellectual Property
The Services, including all text, graphics, logos, marks, photographs, audio, video, software, layout, design, and the underlying source code, are owned by Keytostay or its licensors and are protected by copyright, trademark, trade-dress, and other intellectual-property laws. "Keytostay," the shield logo, and any related slogans are trademarks of Keytostay LLC. Except for the limited license expressly granted to you to use the Services for their intended purpose, no rights are granted to you in or to the Services. You may not copy, modify, reverse-engineer, decompile, scrape, mirror, republish, or create derivative works from the Services without our prior written consent.
10. Acceptable Use
You agree that you will not, and will not permit anyone else to:
- Use the Services for any unlawful, fraudulent, or deceptive purpose.
- Probe, scan, test the vulnerability of, or attempt to bypass any security mechanism of the Services.
- Access the Services by any means other than the interfaces and instructions we provide (including automated scraping or bots).
- Interfere with, disrupt, or place an unreasonable load on the Services or the networks or servers connected to the Services.
- Submit false, misleading, or stolen information through any form on the Services.
- Use the Services to harass, defame, or harm another person, or to send unsolicited commercial messages.
- Use any of our trademarks, branding, or content in a way that suggests endorsement, sponsorship, or affiliation without our prior written consent.
11. Third-Party Services and Links
The Services may reference, link to, or interoperate with third-party services (including booking platforms such as Airbnb, Vrbo, and Booking.com; analytics; payment processors; and local vendors). Your use of any third-party service is subject to that third party's terms and privacy practices, and Keytostay is not responsible for the content, availability, accuracy, or practices of any third party.
12. Disclaimers
EXCEPT AS EXPRESSLY STATED IN WRITING BY KEYTOSTAY, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. KEYTOSTAY DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE.
Without limiting the foregoing, Keytostay does not warrant that (i) the Services will meet your requirements; (ii) the Services will be uninterrupted, timely, secure, or error-free; (iii) any information obtained through the Services will be accurate, complete, or reliable; or (iv) any defects in the Services will be corrected. Some jurisdictions do not allow the exclusion of implied warranties, so some of the above exclusions may not apply to you.
13. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL KEYTOSTAY, ITS AFFILIATES, OR ANY OF THEIR RESPECTIVE OFFICERS, DIRECTORS, MEMBERS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, BUSINESS, BOOKING INCOME, OR DATA, ARISING OUT OF OR RELATED TO YOUR USE OF, OR INABILITY TO USE, THE SERVICES, REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, STATUTE, OR OTHERWISE) AND WHETHER OR NOT KEYTOSTAY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
KEYTOSTAY'S TOTAL CUMULATIVE LIABILITY ARISING FROM OR RELATED TO THESE TERMS AND YOUR USE OF THE SERVICES WILL NOT EXCEED THE GREATER OF (A) ONE HUNDRED U.S. DOLLARS ($100), OR (B) THE TOTAL FEES, IF ANY, YOU HAVE PAID TO KEYTOSTAY UNDER A SIGNED OWNER SERVICES AGREEMENT DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you. Nothing in these Terms limits liability for (a) Keytostay's gross negligence, willful misconduct, or fraud, or (b) any liability that cannot be excluded under applicable law.
14. Indemnification
You will defend, indemnify, and hold harmless Keytostay, its affiliates, and their respective officers, directors, members, employees, and agents from and against any and all third-party claims, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to (i) your breach of these Terms; (ii) your violation of any law or third-party right; (iii) your User Content; or (iv) your willful misconduct or gross negligence. We reserve the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify us, and you agree to cooperate with our defense of such claims.
15. Termination
We may suspend or terminate your access to the Services at any time, with or without cause, with or without notice, and without liability. Upon termination, your right to use the Services ceases immediately. Sections that by their nature should survive termination (including Sections 6–9, 12–14, and 16–22) will survive.
16. Governing Law and Venue
These Terms and any dispute arising out of or relating to them or the Services are governed by the laws of the Commonwealth of Virginia, without regard to its conflict-of-laws provisions. Subject to Section 17 (Arbitration), the state and federal courts located in Roanoke, Virginia will have exclusive jurisdiction and venue over any judicial proceeding permitted under these Terms, and you irrevocably consent to that jurisdiction and venue.
17. Binding Arbitration and Class-Action Waiver
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS.
17.1 Agreement to Arbitrate. You and Keytostay agree that any dispute, claim, or controversy arising out of or relating to these Terms, the Services, or our relationship (each, a "Dispute") will be resolved by binding, individual arbitration administered by JAMS pursuant to its Streamlined Arbitration Rules, and judgment on the award rendered by the arbitrator may be entered in any court of competent jurisdiction. This agreement to arbitrate is governed by the Federal Arbitration Act.
17.2 Class-Action Waiver. You and Keytostay agree that each may bring claims against the other only in your or its individual capacity, and not as a plaintiff or class member in any purported class, collective, or representative action. The arbitrator may not consolidate the claims of more than one person and may not preside over any form of representative or class proceeding.
17.3 Carve-Outs. Notwithstanding the foregoing, either party may (a) bring an individual claim in small-claims court if it qualifies and (b) seek injunctive or equitable relief in any court of competent jurisdiction to protect intellectual-property rights or to enforce the confidentiality of trade secrets.
17.4 30-Day Right to Opt Out. You may opt out of this Section 17 by sending a written notice to support@keytostay.com within thirty (30) days of first accepting these Terms. The notice must state your full name, mailing address, and a clear statement that you wish to opt out of arbitration. Opting out of arbitration does not affect any other provision of these Terms.
17.5 Survival. This Section 17 survives termination of these Terms and of any relationship between you and Keytostay.
18. Force Majeure
Neither party will be liable for any delay or failure to perform resulting from causes outside its reasonable control, including acts of God, natural disasters, pandemics, government action, war, terrorism, civil disturbance, labor disputes, utility outages, internet outages, or third-party service failures.
19. Notices and Electronic Communications
You consent to receive communications from us electronically, including via email, SMS (if you opt in), and notices posted on the Site. You agree that all agreements, notices, disclosures, and other communications we provide electronically satisfy any legal requirement that they be in writing. Notices to Keytostay must be sent to support@keytostay.com with a copy by mail to: Keytostay LLC, Attn: Legal, Roanoke, Virginia.
20. Changes to These Terms
We may modify these Terms at any time. If we make a material change, we will update the "Last updated" date above and, where reasonable, provide additional notice (such as a banner on the Site or an email to addresses we have on file). Material changes will not apply retroactively and will become effective no sooner than thirty (30) days after they are posted, unless required by law. Your continued use of the Services after the effective date constitutes your acceptance of the revised Terms.
21. Severability; No Waiver; Assignment; Entire Agreement
If any provision of these Terms is held to be invalid or unenforceable, the remainder will remain in full force and effect. Our failure to enforce any right or provision will not be deemed a waiver of that right or provision. You may not assign these Terms or any rights or obligations under them without our prior written consent; we may assign these Terms freely. These Terms, together with the Privacy Policy and (where applicable) the Owner Services Agreement, constitute the entire agreement between you and Keytostay regarding the subject matter and supersede all prior or contemporaneous agreements and understandings.
22. Contact
Questions about these Terms, or notices required under them, should be directed to:
Keytostay LLC
Attn: Legal
Roanoke, Virginia
Email: support@keytostay.com
Phone: (833) KEY-STAY
Disclosure
These Terms are intended to be plain-English where possible while still being enforceable. They are not legal advice for any specific situation. Property-management law and consumer-protection statutes vary by state. Before relying on or modifying this document for your specific use, have a licensed attorney in the relevant jurisdiction review it.